How to Create an Instagram Theme

Sometimes it’s hard to create a theme and continue it successfully on your Instagram account. I get it. After owning a successful account for two years, it definitely has gone through some construction. Here’s some tips that helped me continue a steady feed!


First of all, you need to decide if you are going to use filters, edits, or keep your photos natural. After this is decided, you will have a better understanding and visually know the kind of look you want to achieve. Having a visual goal will help you be more consistent.

After you decide, you need to stick to your decision. So let’s say you use filters, try to use the same filters, because when people look at your feed overall, it will look more visually appealing.

Now, you can actually decide how to take the photos. Maybe you are going to include a certain color in all of your photos, maybe you are going to take all of your photos against the same color background, etc. This is the fun part, because you can get creative with your posts. We personally just try to stick to whites, creams, and blues in our photos. Sometimes it takes a while to develop a theme, so don’t be disappointed. it’ll take a while, but it’ll be worth it.

If you have really good photo that doesn’t fit with your theme, you could possibly edit it to fit. Or, you can use Instagram stories, or create a behind-the-scenes account.

So thank you for reading, and good luck with your Instagram journey! Till’ next time,

Elizabeth Prater



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